Programming plants with light,
from seed to harvest.

Uneven emergence is where a season is quietly lost. Chromavia primes seed with precisely controlled light, so a seed lot comes up faster and more evenly, from a treatment applied dry, before the seed ever enters the soil.

non-GMOnon-chemicalorganic-compatible

In trial with

Hochschule Geisenheim University
Ripening tomatoes on the vine under a trellis, with a row of plants receding behind them.

Technology

Light-controlled epigenetics.

No sprays. No gene editing. Fully organic-compatible. We use precisely controlled light to safely switch on traits a plant already carries within its DNA.

Dormant
seed

Laser activation
of hormonal shift

Boosted germination
and vigour

Three stages, read left to right. First a dormant seed in section, with the dormancy hormone ABA high in the endosperm and the germination hormone GA low. Then a dose of controlled light converting the photoreceptor from its inactive to its active form, which lowers ABA and raises GA. Then the seedling that results, with expanded seed leaves and a branched root system, beside four named outcomes: faster emergence, increased uniformity, larger leaf area and improved stress tolerance.

Organic first.

Organic growers are the most under-served: synthetic chemicals and gene editing are both off the table. Light is neither. It adds no substance, edits no genome, and is not ionising radiation. Photonic priming also performs at its peak in exactly the tough, open-field conditions organic growers face, where a thin stand cannot be rescued with a spray. It earns its keep fastest on high-value crops, where seed is expensive and independent estimates put a single re-seeding event at $50–200 a hectare.

Why not the other two

  • Conventional methods

    Chemical priming. Regulated, leaves residue, and closed to organic growers.

  • Transgenics

    Genetic modification. Edits the genome, and stays blocked in organic and much of the EU.

  • Chromavia

    Photonic priming

    Light only, tuned to the photoreceptors the plant already uses to read its environment. Applied dry, before the seed ever reaches the grower: nothing added, nothing left behind.

A wooden crate packed with ripe red tomatoes on straw, with basil growing at the edge of the frame.

Platform

A control layer for
plant biochemistry.

One biology-informed light treatment, delivered with photonic precision, and a platform that reaches across the crop cycle. Three stages, one before sowing and two still ahead of us, each acting on the same three levers.

Before sowing

Prime

Available soon

A seed lot treated before germination emerges faster and more uniformly and establishes a better stand. Applied dry, so it drops into an existing seed-processing workflow.

In the field

Sense

In development

Read the plant's state in the field, non-destructively, turning a treatment into a feedback loop instead of waiting for harvest to find out.

In the produce

Control

Early research

Steer secondary-metabolite expression in the final produce, and buffer the plant against abiotic stress.

An aisle between two trellised rows of tomato plants under cover, fruit at several stages of ripeness, the rows receding to a vanishing point.

Every stage acts on all three levers

Vigour

Faster, more uniform emergence, so more of every seed becomes a productive crop.

Resilience

Crops better able to shrug off drought, heat and the stresses of the open field.

Quality

Metabolite control for produce that is denser in nutrients, and better on the palate.

Three stages positioned across the crop cycle (Prime before sowing, Sense in the field, Control in the produce), crossed by the three levers every stage acts on. A filled crossing marks a capability available today; an open one marks a stage still in development or early research.
A single seedling at the two-leaf stage, growing in a black plug tray filled with dark propagation medium flecked with pale perlite.

Results

What our priming does
to a crop.

Photonic priming is measured where it matters: at establishment, the stage that sets the ceiling on everything the crop does afterwards. We start with high-value crops, where the cost of a weak stand is highest.

Running now

Open-field trial

An independent open-field trial is under way with Hochschule Geisenheim University in Germany. More readouts follow as the season completes.

Measured at establishment

XX% faster

Provisional

time for half a treated lot to germinate, against an untreated lot

Time to 50% germination

a treated lot reaches the halfway mark sooner, so the stand comes up together

+30%

Measured

leaf area at equal age, treated against untreated lots

Seedling leaf area

larger canopy on treated lots at the same age

XX%

Provisional

share of a treated lot emerging inside one window

Emergence uniformity

a tighter window, so the stand can be managed as one crop stage

Team

We've spent our careers controlling matter
with light.

A decade of hands-on work with lasers, spectroscopy and DNA, and with the light-driven biochemistry that connects the three.

Our research has appeared in Science, Nature Communications, the Journal of the American Chemical Society and Optica, with almost 700 citations and a combined h-index of 20.

Work with us

The first step is a pilot on your own variety: your seed, treated against your own untreated control, with the readout handed back whether it works or not. Or find us at one of the events below.

23–28 Aug 2026

IHC2026 · Kyoto

Japan

The 32nd International
Horticultural Congress
,
Kyoto, Japan.

24–25 Sep 2026

EU AgRI 2040 · Brussels

Belgium

The European Commission's
EU AgRI 2040 Conference,
Brussels, Belgium.

25–28 Oct 2026

Euroseeds 2026 · Valencia

Spain

The Euroseeds Congress,
Valencia, Spain.